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Framework for Marketing Management, (Paperback) 978-0133871319

Framework for Marketing Management, (Paperback) 978-0133871319

For graduate and undergraduate courses in marketing management.

 

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.

The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

  • Framework for Marketing Management, (Paperback)
  • Author: Pearson
  • ISBN: 9780133871319
  • Format: Paperback
  • Publication Date: 2015-01-16
  • Page Count: 360
Original price was: $57.47.Current price is: $48.85.
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Description

Discover Effective Marketing Strategies

The Framework for Marketing Management (Paperback) is your essential guide to mastering the core principles of marketing in a fast-evolving business landscape. Designed for both professionals and students alike, this book delivers a comprehensive yet streamlined approach to understanding marketing strategies, tactics, and metrics. Whether you’re looking to advance your career or enhance your knowledge base, this book provides the tools and insights you need to succeed.

Key Features and Benefits

This paperback edition of Framework for Marketing Management is rich with information, covering vital concepts and contemporary practices in modern marketing management. Here’s why it stands out:

  • Concise Content: Focused and organized chapters allow for quick understanding of complex marketing concepts, saving you valuable time.
  • Real-world Applications: Case studies and examples integrated throughout the book offer practical insights for solving real marketing challenges.
  • Strategic Frameworks: Provides proven frameworks that simplify decision-making processes and drive impactful results.
  • Up-to-date Information: Reflects the latest industry trends, ensuring relevance in today’s competitive market.

Whether you’re developing a marketing plan, analyzing customer behavior, or evaluating market opportunities, this book serves as a reliable companion to guide your efforts.

Perfect for a Wide Audience

The Framework for Marketing Management is ideal for:

  • Students: A great textbook for business and marketing courses, helping to build foundational knowledge.
  • Marketing Professionals: Provides actionable content for day-to-day tasks and long-term strategy-building.
  • Entrepreneurs: Offers fresh perspectives and frameworks to help small business owners grow their customer base and revenues.

This paperback edition ensures portability and convenience, making it easier to carry in your bag and reference when needed.

Why Choose the Framework for Marketing Management?

Written by leading experts in the field, this book is celebrated for its ability to simplify complex marketing concepts while delivering strategic insights backed by research and real-world experience. If you’re looking for a practical and easy-to-follow guide to marketing management, Framework for Marketing Management (Paperback) is the perfect choice.

Unlock your marketing potential. Order your copy today and take the first step toward mastering marketing management!

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