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From the editor in chief of Variety and author of the New York Times bestseller Ladies Who Punch, the never-fully-told, behind-the-scenes story of Donald Trump and The Apprentice, the long-running reality series that catapulted him to the White House.
Here for the first time is the definitive untold story of Donald Trump’s years as a reality TV star. Trump himself admits he might not have been president without The Apprentice. Now, just as he uncovered the chaos inside the daytime favorite The View in his bestselling Ladies Who Punch, Ramin Setoodeh chronicles Trump’s dramatic tenure as New York’s ultimate boss in the boardroom, a mirage created by Survivor producer Mark Burnett and NBC boss Jeff Zucker. With unprecedented access, including hours of interviews with Trump, his boardroom advisers George Ross and Carolyn Kepcher, Eric Trump, and some of the most memorable contestants, and writing with flair and authority, Setoodeh shares all the untold tales from this legendary show that has left its mark on popular culture, shaped the legend of its star, and ultimately changed American history.
Immerse yourself in the captivating narrative of Apprentice in Wonderland: How Donald Trump and Mark Burnett Took America Through the Looking Glass. This hardcover book offers a deep dive into the extraordinary partnership between Donald Trump and visionary TV producer Mark Burnett, unveiling how the highly popular television series The Apprentice influenced America’s pop culture, entertainment industry, and political landscape. With an expertly crafted narrative style, this book takes readers behind the scenes, showcasing pivotal moments that reflect the changing dynamics of America.
This book brings together the compelling worlds of high-stakes television and political ambition, heralding a unique blend of entertainment and insight. Through in-depth analysis, it explores how Donald Trump’s reality TV persona became instrumental to his later political rise. Mark Burnett’s innovative approach to storytelling and television production forms the backdrop for this fascinating story, showing how media and personality intersected to redefine public perceptions of leadership, success, and celebrity in the modern era.
Whether you’re a media enthusiast, an aspiring political analyst, or simply intrigued by the evolution of modern leadership styles, this hardcover edition will offer you unparalleled insights. It is packed with detailed accounts, behind-the-scenes revelations, and thought-provoking reflections, making it ideal for readers who seek a broader understanding of the cultural impact of television and media on society. The hardcover format provides durability and elegance, making it a cherished addition to your collection.
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