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Impossible to Ignore: Creating Memorable Content to Influence Decisions, (Hardcover)

Impossible to Ignore: Creating Memorable Content to Influence Decisions, (Hardcover)

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science

Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need?

Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory–and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:

1. Create cues that attract attention and connect with your audience’s needs
2. Use memory-influencing variables to control what your audience remembers
3. Turn today’s intentions into tomorrow’s actions

This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable–it’s Impossible to Ignore.

 

  • Impossible to Ignore: Creating Memorable Content to Influence Decisions, (Hardcover)
  • Author: McGraw-Hill Companies
  • ISBN: 9781259584138
  • Format: Hardcover
  • Publication Date: 2016-05-11
  • Page Count: 288
Original price was: $33.00.Current price is: $22.00.
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Description

Transform the Way You Influence Decisions

Are you looking for a resource that revolutionizes how you create and deliver your ideas? Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon (Hardcover) is your ultimate guide to crafting compelling and impactful content. Designed to empower marketers, leaders, and communicators, this book leverages cognitive science principles to ensure your message resonates deeply with your audience. Whether you want to educate, persuade, or inspire, Simon’s insights will help you leave an unforgettable impression.

Why This Book Stands Out

One of the standout features of this hardcover treasure is its science-backed approach to content creation. By understanding how the brain processes information, Simon outlines techniques for making your message stick—for good. With clear diagrams, actionable strategies, and relatable examples, Impossible to Ignore offers practical advice to help you design presentations, emails, advertisements, and more with maximum impact. Perfect for professionals and creatives, it takes the guesswork out of content creation and replaces it with proven methods to drive decisions.

The Perfect Addition to Your Library

This hardcover edition is not only a pleasure to read but also an excellent resource to have on hand for everyday use. The durable design ensures it will remain pristine as you reference its pages repeatedly for inspiration and guidance. With advice tailored to decision-making psychology, the book makes an ideal gift for entrepreneurs, marketers, educators, and even students seeking to enrich their communication skills.

Whether you’re delivering a pitch, running a meeting, or writing compelling copy, this book equips you with the tools to influence and persuade effectively—making it a must-read for anyone aiming to create lasting impressions. Unlock the secrets to unforgettable content today and elevate your personal or professional communication to the next level with Impossible to Ignore: Creating Memorable Content to Influence Decisions.

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